Product marketing specialist
Canada, Ontario, Oakville
Fulltime: 40 hrs a week
Experience: 2-4 Years
Conventional Energy
Brunel is currently seeking a Product Marketing Specialist for a global leader in environmental and water treatment solutions. This position will support a portfolio of innovative technologies and products, helping bring technical solutions to market through strategic messaging, content development, digital marketing, and customer engagement initiatives.
Job Descriptions
Product Marketing & Messaging
- Develop product positioning and messaging that clearly communicates customer value.
- Translate complex technical concepts into compelling customer-facing content.
- Support go-to-market activities and product launch initiatives.
- Collaborate with Product Managers and technical teams to ensure accurate and effective communication.
Content Development
- Create and maintain marketing collateral including brochures, presentations, case studies, sales tools, videos, and technical marketing materials.
- Support the development of customer-facing content across multiple channels.
- Ensure consistency of messaging and brand standards across all communications.
Digital Marketing
- Support digital marketing programs and content initiatives.
- Create and manage social media content.
- Maintain website content and product information.
- Assist with campaign execution and performance tracking.
Events & Trade Shows
- Support the planning and execution of trade shows, conferences, webinars, and customer events.
- Coordinate event logistics, promotional materials, and stakeholder engagement activities.
- Ensure a strong and consistent brand presence at industry events.
Brand Awareness
- Contribute to integrated marketing campaigns that increase visibility and market awareness.
- Support initiatives that strengthen brand positioning and customer engagement.
- Collaborate with regional and global marketing teams on strategic marketing activities.
Job Requirements
- Degree or diploma in Marketing, Communications, Business, Science, Engineering, or a related field.
- Experience in Product Marketing, Marketing Communications, Technical Marketing, or B2B Marketing.
- Strong content development and copywriting skills.
- Experience creating presentations, marketing collateral, and customer-facing materials.
- Knowledge of digital marketing principles and campaign execution.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Experience marketing technical, industrial, engineering, environmental, scientific, or manufacturing-related products.
- Experience working closely with Product Managers, Engineers, or Technical Subject Matter Experts.
- Experience supporting trade shows, conferences, and customer events.
- Familiarity with social media management tools and marketing automation platforms.
- Experience within water treatment, environmental technologies, clean technology, chemical, or industrial sectors is considered an asset.