Marketing Manager Oakville, ON
Responsibilities
- Responsible for the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness.
- Create marketing materials including but not limited to brochures, advertisements, posters, technical sheets and sales presentations.
- Seek out new advertising opportunities, develop campaigns and promotions to drive sales and raise brand awareness.
- Responsible for developing and executing operational marketing plans that will support business objectives.
- Assist management with the evaluation of new product opportunities.
- Arrange sales training, positioning training and competitive tactical training.
- Identify and analyze customer segments and deliver new products and customer focused initiatives.
- Develop, implement and evaluate strategic marketing and sales programs and promotional materials for the sales force and customers.
- Responsible for developing forecasts and tracking performance of brands.
- Develop and execute integrated demand generation programs to meet marketing objectives including traditional and social media advertising.
- Design, develop and implement strategies for online marketing; develop metrics to measure Social Media marketing efforts.
- Developing and executing product launch strategies and plans for new product launches.
- Provide advertising, marketing and brand promotional knowledge, expertise and flawless execution.
- Assist with meetings and trade shows, establish contacts, develop schedules and assignments and coordinate any required communications to new and existing customers.
Requirements
- University Degree
- Must have at least 6- 8 years hands-on marketing experience in a pharmaceutical, environment in Ophthalmology and Respiratory.
- Experience in marketing pharmaceuticals or medical products into hospitals and healthcare setting is an asset.
- Highly energetic team player with a strong attention to detail and the ability to work both independently and collaboratively.
- Extremely proficient in Microsoft Office. Experience using social media tools is an asset.
- Very strong time management and organizational skills with the ability to prioritize and manage own workload whilst multi-tasking in order to meet deadlines.
- Detail-oriented, strong innovative and creative marketing skills. Must have entrepreneurial spirit.
- Must have ability to learn both technical and product related materials to be able to conduct product training and create promotional materials and selling tools.
- High energy, self-motivated, and results-oriented
- Ability to communicate with physicians, executives and business partners.
- Ability to partner with the sales force and sales management to develop brand strategies.
- Strong verbal and written communication skills
- Experience with Web Marketing is an asset.
- Product launch experience required.